Michelle Kaiserlian
Omar sells: American advertisements based on The Rubáiyát of Omar Khayyám, c. 1910-1920.
During the first decades of the twentieth century, American stores displayed all sorts of products linked to the name of Omar Khayyám. Michelle Kaiserlian presents two case studies to investigate how these products appealed to consumers through visual and literary connections with the Rubáiyát: Maxfield Parrish’s design for Crane’s chocolate boxes and the marketing of American Tobacco’s Omar cigarettes.
In: Early Popular Visual Culture, vol. 6, No. 3, November 2008, p. 257-269
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